I was in India promoting our Series 7/8 and maxCachePlus solutions recently. It’s been over 12 months since I’ve been there and was amazed at the difference in the country since my last visit. Not only has the infrastructure improved dramatically, but the standard and level of computer engineering is going through the roof.
There are, of course, many data centers in India, and Telecoms reign supreme with such a big mobile market, but the real telling factor was the interest in SSD, Flash and Caching/Tiering solutions that everyone now has.
Previously India was seen as a low-cost marketplace (and yes, price is still a big factor), but now performance and innovation are the key drivers in this marketplace – everyone is keen to find a solution that gives them an edge.
iSCSI is huge in India. Funnily enough I don’t hear much of it down in Oz, but it seems that adding storage to your server by plugging in a cheap external storage solution is big business over there. So when I started promoting the ability of our Series 8 maxCachePlus Windows/Linux solutions to provide read-cache to the iSCSI external volumes (especially without having to reconfigure the data) they were very, very keen to say the least.
So it seems this idea of providing read-cache to an iSCSI volume (caching in the head unit, not the iSCSI target) is a bit of a goer … especially in markets that are looking for innovative ways of doing things.
Along with that, pure SSD environments – something that this only just starting to catch on in Australia, is not pretty commonplace in India. Of course they are screaming for IOP performance in these configurations and are very interested in Series 8 – yes Series 8 is 12Gb and the drives they are using are 6Gb SATA, but the key point here is the IOP performance of the card – it really doesn’t matter what the bus speed is, as long as the processor can handle the massive IOP capability of the 16-24 SSDs connected to each server – and of course Series 8 has the highest IOP we make.
So I came away from my trip with a new focus on this marketplace – high-end and innovation rather than focusing on low-end products … which was a pleasant surprise and a big eye-opener for all concerned.
Think I’ll be spending a lot more time in India in the future